Introduction

Races

Sponsorship Opportunities

Athlete Profile

Lets Connect

IRONMAN

The IRONMAN® and IRONMAN® 70.3® Triathlon Series is the world’s premier full-distance and half-distance triathlon series consisting of over 150 qualifying races in 50+ countries, regions and territories across the world. Each series culminates in its respective world championship event: The IRONMAN World Championship held annually in Kailua-Kona, Hawaii and the IRONMAN 70.3 World Championship which rotates globally on an annual basis.

Why Sponsor IRONMAN SA

To build engagements that drive relevance, spark emotional connection, and ultimately stimulate personal memories that will positively influence individuals long into the future.

• Connect with 7,000+ engaged athletes across various age groups.

• Perfectly position your brand within the inner circle of these dedicated high end consumers.

• Connecting 76,000+ like minded athletes through its social media channels.

• Benefit from a purpose built media campaign, which generated R195 million AVE in 2019.

• Remain top of mind and engaged with 3 events from Jan-June.

• Partner with the best, IRONMAN SA scored a 97.3% satisfaction rating by competitors.

The Scorecard

IRONMAN South Africa series of events in 2019.

• 11,800 + Athletes

• 130,000+ Fans

• R195 million AVE

• 12,9 million website impressions

The IRONMAN series allows a growing group of dedicated athletes an opportunity to test their true character against thousands of like minded athletes. Dedication, commitment and honour are words regularly heard in IRONMAN circles.

Triathletes train an average of seven months for an IRONMAN event. The average hours per week devoted to training for an IRONMAN race generally fall between 18 and 30+ hours.

Perfectly position your brand within the inner circle of these dedicated, committed high end consumers.

The average hours per week devoted to training for an IRONMAN 70.3 event generally falls between 10 and 30+ hours. Many competitors also cross-train with weight training, stretching and yoga, among other activites.

This complete commitment to self improvement is why IRONMAN is seen more as a lifestyle than a sport.

The IRONMAN South African series honours and respects these athletes unwavering commitment to their cause by delivering three of the finest triathlon event experiences in the world, right here on local soil.

Connect with 7,000+ engaged athletes across various age groups

Races

The IRONMAN Triathlon Series offers athletes the opportunity to push beyond their perceived limits by swimming 3.8km, biking 180km and running 42.2km in route to completing one of the world’s most challenging single-day endurance races and earning the coveted title of IRONMAN

Scintillating South African Scenery - 14 March 2021

Nelson Mandela Bay—named after the freedom fighter and world icon of peace — hosts Africa's most renowned triathlon. An IRONMAN Championship race that pulses with South African spirit, experience the breathtaking courses and feverish support at this postcard-perfect beach side destination. 

Benefit from a purpose built media campaign, which generated R195 million AVE in 2019

The IRONMAN 70.3 Triathlon Series, which consists of a 1.9km swim, a 90km bike and a 21.1km run, began offering athletes of all backgrounds and abilities a consistent and first-class race experience at a variety of unique and beautiful venues around the world. The IRONMAN 70.3 continues to grow in locations around the globe each year and has come to embody the spirit, passion and determination of the athletes who take on these difficult and admired races.

Gateway to the Wild Coast - 21 January 2021

Buffalo City also known as East London is a gateway to the popular Eastern Cape tourist routes, the Sunshine Coast and Wild Coast.  As one of the longest running middle distance races in the country, the IRONMAN 70.3 South Africa is the official African TriClub Championship and a "badge of honour" race for any true IRONMAN 70.3 athlete.

Experience the Zulu Kingdom - 6 June 2021

Durban, situated in the Province of KwaZulu-Natal, South Africa, is a natural paradise known for its sun-kissed beaches and subtropical climate. Easily accessible from all the main airports of South Africa, Durban is a multi-cultural showpiece international destination.  The IRONMAN 70.3 Durban is the perfect peak-season race for international athletes, and mid to late season race for South Africans.  A fairly flat and fast course, this race is a first-timer and club favourite.

Remain top of mind and engaged with 3 events from Jan-June

What South African sporting legends think of IRONMAN

Sponsorship Channels & Opportunities

• Event activation

• Branding rights

• Social Media rights

• Newsletters

• TV production

• Live streaming

• Race magazine

• Athlete medal

• Athlete certificate

• Finisher shirt

Connecting 76,000+ like minded athletes through its social media channels

Athlete Profile

63% are decision makers

35% earn R772,000 + per year

21% hold C-Suite positions